Millennials more likely to seek hotels with luxury amenities

11 Jun 2014

A new survey from Chase Card Services reveals millennials on leisure or business travel trips are more likely to look for hotels with luxury services available, such as dry cleaning (important for 32 per cent of millennial travellers), massage or spa services (30 per cent) and pet-friendliness (23 per cent).

In addition to this, a higher proportion of millennials see a hotel's proximity to public transport as a potential deal-breaker (19 per cent). 

The survey also highlighted several other habits of travellers in this demographic. For example, 57 per cent of millennials want to meet the other people staying at their hotel and they are also more likely to use social media to gain opinions in the research process for their trip.

Three in four millennial travellers (73 per cent) say they post to a social network at least once a day during their travels. 

In total, millennial travellers (48 per cent) are more likely to describe their attitude towards hotel stays as 'indulging in luxury services'. However, 72 per cent of older travellers aged between 50 and 67 years are more likely to focus on keeping to a budget.

When travelling for business purposes, the survey showed four in five millennials would extend their initial trip to include a personal vacation in the area. In general, 49 per cent of women and 37 per cent of men preferred travel rewards to take the form of free flights or hotel nights. Meanwhile, 35 per cent of men and 27 per cent of women preferred to have points to redeem for travel-related goods and services.

"Millennials are a tech savvy generation that values social connections, convenience and opportunities to indulge in luxuries," said Chase Card Services general manager Sisy Vicente.

"This is a generation of travellers that clearly sees the benefit of travel rewards, such as those that come with Elite status in reward programs."

The survey took place from April 16-25 2014 and polled 1,002 travellers aged 18-67 years, who had stayed in a hotel for at least five nights for business or leisure.