Corporate Traveller

Aussie give bleisure travel market a serious boost

Flight Centre Travel Group's latest global survey has revealed Aussies and Kiwis as the biggest bleisure travel consumers in the world.

Derived from the trend of adding leisure time onto a business trip, bleisure travel has become a mainstream employee perk throughout the world.

88 per cent of Aussie and Kiwi respondents said their employer allowed them to take bleisure travel with 71 per cent of global respondents also answering in the affirmative.

Flight Centre's Executive General Manager - Corporate Travel Andrew Flannery said the bleisure travel concept had grown so quickly in popularity that it had become its own niche travel market.

"Bleisure travel isn't just about taking an extra day or two on the back of work trip anymore.  It's morphed into a holiday option that's utilised in a number of different ways by employees," he said.

"In particular, those who have a relationship with a corporate travel manager are using the extra level of booking expertise to parlay work trips into larger holidays."

Mr Flannery said the ability to take bleisure travel was becoming a more important factor for job selection, especially among millennial travellers.

Surveyed millennials had the highest appreciation for bleisure travel with 89 per cent considering it a major work perk.  They were also the most likely group to extend a business trip with colleagues or use the opportunity to travel with a partner or companion.

Millennials also favoured bleisure holidays that enabled sightseeing and exploration whereas older age brackets were more likely to use the time to visit friends and family. 

Results also showed the most frequent bleisure travellers were those who flew more than 11 times annually on business, a category dominated by C-suite respondents.

Mr Flannery said the evolution of the bleisure travel concept from an occasional getaway opportunity to major work perk had created a win-win solution for employees and employers.

"If your employer is willing to pay your airfare for work purposes, or even cover a significant part of your journey, you've immediately got a cut price holiday and more spending money," he said.

"On the flip side, employers can benefit from a reduction in annual leave liability by encouraging employees to use business trips as a launch pad for vacation time."

 
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