Corporate Traveller

Turner Report unlocks Australian travel trends

Flight Centre has tapped into its unique data base of millions of customers to produce the inaugural Turner Report.

Named after the company’s Managing Director, Graham ‘Skroo’ Turner, the report offers expert insights into Australian travel patterns, trends and experiences.

Entitled Postcodes and Postcards: Australians on the Move in the Golden Age of Travel, the report takes an in-depth look at data relating to geographic locations within Australia, examining who is travelling, patterns and preferences on a region by region basis.

“Australians are on the move more than ever before and we firmly believe this is the Golden Age of Travel,’’ Mr Turner said.

“Aussies are cashing in, with Australian government data showing outbound travel more than doubled in the 10 years between 2006 and 2016. Flights are becoming more affordable and in 2017 we have advertised some of the cheapest fares we've ever seen.

"In addition, airlines are investing significantly in initiatives that will enhance the in-flight experience with touch screen entertainment systems, the latest movies, Wi-Fi and healthy, chef-curated menus more prevalent than ever before," he said.

Destinations on the rise

Domestic destinations on the rise include Uluru (up 12%) the Sunshine Coast (up 11%) and Cairns (up 10%) while internationally New Caledonia as seen a 42% increase amongst Flight Centre customers, Japan is up 18% on the back of an excellent snow season and Vanuatu is up 17%.

Kilometres per state

Looking at Flight Centre's Top 10 Destinations only for this past year, Aussies have travelled the equivalent of distance of Mars and back...68 times.

NSW travellers clocked up the most kms travelled across the globe, closely followed by VIC and QLD.

 - NSW - 3,111+ million km

 - VIC - 2,619+ million km

 - QLD - 2,121+ million km

 - WA - 1,158+ million km

 - SA - 776+ million km

 - ACT - 208+ million km

 - TAS - 167+ million km

 - NT - 131+ million km

Painting the picture with postcodes

Residents of Sydney's north - postcode 2060 - are the most travelled Aussies in the country. They have the highest number of bookings in the nation, spend the most and have the second highest change in travel bookings year-on-year.

Other well-travelled postcodes include Brisbane City (4000) and Caloundra (4551) in Queensland, Rouse Hill (2155) in NSW, Werribee (3030) in VIC and Wangara (6065) in W.A.

Movers and shakers

Brisbane travellers in the 4000 postcode are this year's biggest movers based on year-on-year percentage change (65%) followed by North Sydney (2060) with a 40% increase. Queensland's Gympie (4570) and Tasmania's Devonport (7310) both saw a 25% increase in travel sales between 2015 and 2016.

The Turner Report will be produced annually.  You can download a copy of the 2017 report here.

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