Korg case study

 

Keeping international travel in tune with expert support

 

Partnering with Corporate Traveller gives the Vice President of Korg total confidence when travelling for international business. With dedicated, long-term support, complex global itineraries are managed seamlessly — saving time, reducing stress, and ensuring business travel runs smoothly.

corporate travel management

The customer

Korg is a pioneering Japanese musical-instrument maker known for its innovative and high-quality instruments that inspire musicians around the world. Based in Australia, John McCubbery, Vice President of Korg, manages regular business travel to Japan and around the world, connecting with global distributors, musicians and partners. 

Company: Korg Inc. 
Industry: Music and sound technology equipment 
Headquarters: Tokyo, Japan 
Australian office: Melbourne, VIC 

Challenge 

As a senior executive of one of Japan’s most famous music brands, John McCubbery extensively travels to every part of the world. With multiple legs, tight schedules and unpredictable conditions, each trip demands expert planning and fast response times. 

Early in his career, John encountered first-hand how easily complex itineraries can unravel when even small details are missed. After a stressful international trip, he realised he needed more than a standard travel booking service — he needed a partner who could anticipate challenges, respond quickly, and keep his business travel running smoothly from start to finish.  

Why John chose Corporate Traveller

Watch John from Korg share how Corporate Traveller keeps his global business travel running smoothly — and why he trusts our team to handle every challenge with care. 

Deals made with you in mind

Corporate Traveller aren’t just a travel agent — they’re a travel partner. When things go wrong, they’re already two steps ahead, making sure I’m where I need to be. They think ahead, solve problems, and give me back my time.
John McCubbery 
Vice President, Korg Inc 

The Corporate Traveller solution

A partnership built on trust 

After a tough travel experience, John found Corporate Traveller through a small newspaper ad, and what began as a trial quickly became an 18-year partnership.  

“The team actually came out to meet me,” John recalls. “Once they saw my travel schedule, they said, ‘Oh no, you’re definitely one of ours.’ And that began a beautiful friendship.” 

Since then, Corporate Traveller has been John’s trusted travel partner, managing complex global itineraries and providing hands-on, human support through every trip. 

Always on, no matter the time zone 

Corporate Traveller’s 24/7 service has supported John through everything, from Mumbai’s monsoon floods to sudden changes mid-journey. When a storm made flights impossible, the after-hours team immediately found new options, rebooked his flights, and arranged a nearby hotel. 

On another trip, our team called to warn him before landing in Bangkok that a military coup had occurred — ensuring he was informed and safe before stepping off the plane. 

“Their after-hours service is as good as their daytime team,” John says. “They think ahead and make sure I’m looked after. That’s service money can’t buy.” 

Human connection over algorithms 

While many companies have shifted to app-only booking, John values Corporate Traveller’s people-first approach. “There’s only so much you can do by algorithm,” he says. “The human touch matters — they know my preferences, they remember my usual routes, and they genuinely care.” 

Whether planning months ahead or dealing with sudden changes, John works directly with his travel manager over email or phone. “We’ll talk through options together — best routes, connections, airlines that align with my values. They always find the smart choice, not just the cheapest.” 

Experience and expertise that go the distance 

Corporate Traveller’s deep travel knowledge ensures seamless travel through secondary destinations and smaller European cities. From finding optimal connections between Tokyo, Italy, the Middle East and South America, to navigating local restrictions and visas, the team’s experience makes even the most complicated journeys feel effortless. 

That proactive approach has even become part of Corporate Traveller’s internal training. “They told me they use my travel patterns to train new staff — because they’re so complex,” John laughs. “That says a lot about how capable they are.” 

Focus on value, not just price 

For John, Corporate Traveller’s biggest strength lies in understanding the true value of business travel, not just the ticket cost. “Corporate Traveller will show you why the slightly more expensive flight is worth it — better aircraft, reliable connections, fewer delays. They care about your time and wellbeing, not just your budget.” 

By balancing price, performance and traveller wellbeing, Corporate Traveller ensures every journey supports both productivity and peace of mind. 

Winning outcomes 

Over nearly two decades, Corporate Traveller has become an integral part of John’s international business for Korg — a trusted partner that keeps the business moving, safely and efficiently. 

  • 18+ years of partnership built on trust, communication and reliability.
  • 24/7 expert support that resolves issues anywhere in the world, from flight disruptions to political unrest.
  • Smarter travel planning that prioritises time, comfort, and connections over short-term cost savings.
  • Genuine human service that understands individual needs and keeps travel stress-free. 

As John puts it, “A good travel partner doesn’t just sell you a ticket — they make sure you get home. And that’s the best part of any trip.” 

Ready to put every dollar to good use? 

Whether you already have a travel partner in place - or are not sure if your business needs one - our expert advice will help you decide. Our blended approach to business travel management makes us truly unique, chat with one of our dedicated travel experts today! 

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