Middle Eastern carriers ramp up Australian services with a focus on corporates and comfort
“The Middle East has long been a favourite stopover hub for Australians, and it’s only growing with Middle Eastern carriers putting a firm focus on the Australian market, which means we benefit from the most expansive offering seen to date, and operators fight for the Australian travellers’ ticket purchase and loyalty,” Walley said.
The strategic alliance between Virgin Australia and Qatar Airways is already enhancing global connectivity since it began last month (June 2025), and will continue into late 2025 as Melbourne benefits from the deal in December9. It is already connecting Australian passengers to Doha, from where it provides access to more than 100 global destinations across Europe, Africa and the Middle East. “This partnership is one of the biggest, most positive moves we’ve seen in travel from Australia this decade. This partnership isn’t just about adding destinations; Australian travellers can expect more choice, competitive pricing, and streamlined loyalty benefits – elements that promise to reshape the competitive landscape in business travel,” he said.
Emirates will receive its first long-range A350 later this year, which is set to make its debut in Australia, with the introduction of flights to Adelaide from December 202510.
Etihad is also expanding its capacity to Australia, with the introduction of the A350-1000 between Sydney and Abu Dhabi, bringing with it more premium seating, and joining the existing Boeing 787-9 Dreamliner currently on the route. Beginning in October 2025 and expanding in early 2026, by the time the schedule is fully deployed, it will grow overall seat capacity by 10 per cent, and premium seat capacity by more than 20 per cent. The aircraft’s new luxurious business class suites will be equipped with privacy doors, perfectly suited to travellers looking to fly in total privacy11.