face to face communication in business

Exploring Face-to-Face Communication with Dan Gregory

Dan Gregory, a leading human behavioural specialist and co-founder of the Behaviour Report, says face-to-face meetings, company events and conferences are essential for business success.

“Face-to-face meetings are critical because you need to be exposed to real people and their quirks – we can’t capture non-verbal cues through virtual meetings, nor can you hear the real timber in someone’s voice,” Dan says.

Multi-million-dollar deals are only possible face-to-face. “People want to be comfortable with who they are getting into business before signing a contract. This is where the casual, organic conversations outside of official meetings come into play and can be make or break for a business,” he believes.

The science backs him up. A research paper published in the Journal of Experimental Social Psychology in the US found that face-to-face requests are 34 times more effective than emailed ones. And numerous studies have proven that a physical handshake influences positive negotiation outcomes.

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