
Destination Guide: Brisbane
In recent years, Brisbane has carved a new niche for itself in the psyche of the nation. No longer belittled as a sleeping country town, its inexorable rise towards becoming a major international centre continues, and its maturation has attracted the interest of economic, investment and lifestyle pundits nationally and internationally.
The locals still refer to Brisbane as BrisVegas - in a semi-ironic nod to its cultural backwater past – and that style of self-deprecating banter is central to the cities’ overall relaxed charm.
However, with a population in the metropolitan area of c. 2.4 million, and an economy currently worth $162 billion, Brisbane is going next level. Significant infrastructure developments such as Queens Wharf and a second international runway lead the way, with burgeoning industries linked to the digital economy capturing their fair share of attention.
Brisbane’s relatively close proximity to Asia is endlessly appealing to businesses, as connecting with global markets is easier and more affordable. They are also drawn to Brisbane’s population growth and stable policy and political environments.
Culture vultures and lifestyle aficionados have also taken notice of what Brisbane offers: the cultural precinct on the South Bank of the river is recognised as being world class, and the culinary magnets of Newstead, West End, Fortitude Valley and the city have enough craft beer breweries, eclectic bars and welcoming cafés to sate any appetite.
About Flight Centre Travel Group
The Flight Centre Travel Group is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia, has company-owned leisure and corporate travel business in dozens of countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates, and Asia. ASX listed Flight Centre Travel Group (FLT) also operates the global FCM corporate travel management network, which extends to more than 100 countries through company-owned businesses and independent licensees, along with Corporate Traveller, the flagship business specific to the small-to-medium-sized enterprise sector. For more information, visit fctgl.com.