Diadem case study

Simple structures help Diadem beat the last minute buckets

Making some simple tweaks to its booking processes pulled Diadem out of its last minute booking compulsion.

What does Diadem do?

Diadem is a leading design and project management company specialising in the execution of branded environments.  Since 2000, Diadem has been helping enterprise, government and creative agencies all over the world to realise the possibilities for their brands in the built environment. 

Racing against time

Diadem’s team wanted to cut business travel costs without cutting their travel. The company was not using a formal travel policy and had no access to an online booking tool. Instead, internal bookers relied on last minute fares and rates from third party websites for the bulk of its bookings.  The combination of these factors meant Diadem was almost exclusively booking in the most expensive fare and rate buckets for the vast majority of its program.

Getting ahead of the clock

Corporate Traveller’s first step in was implementing a travel policy focused on advance purchase of airfares combined with a best fare of the day (BFOD) strategy. To cut time spent on making bookings and increase policy compliance, Corporate Traveller gave Diadem access to a dedicated online booking tool.  Diadem’s accommodation policy also was also overhauled to introduce tightly controlled hotel rate caps and to take advantage of previously unused corporate specials.

Better fares = Bottom line benefits

By utilising a formal BFOD guideline, Diadem employees immediately boosted savings by selecting more cost effective fares and expanding their choice of airlines. Additionally, from analysis of the company’s regular travel behaviour, Corporate Traveller illustrated the bottom line benefit of booking five to seven days in advance rather than last minute.  The combination of BFOD and advance purchase has formed the cornerstone of Diadem’s current travel policy and saved the company an average of 61% on domestic airfares and 62% on international airfares.  The company also reduced its number of premium airfares purchased by 26%.

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