Build a Hotel Program

Your hotel program is one of the most critical elements you need to get right to deliver the ultimate traveller experience. Hotel stays can easily go wrong, and nobody likes staying in an unsuitable hotel that costs you time, money – or maybe even worse – sleep. The best way to avoid issues such as these is to develop and implement a solid, strategic hotel program that’s built on insight and taps into the best rates available in the market.

In this video, Dean Easton from 4D Consulting looks at the two main benefits of a quality travel program - cost containment and traveller satisfaction – and how to achieve them. Dean will then walk you through the 5 key steps to build a hotel program, including data capture, strategy, travel policy development, negotiating with hotel suppliers and more.